MyRaceDay.com

MyRaceDay.com is one of the top digital race photography companies in the country. Their photographers shoot high-quality digital photos at hundreds of running, biking, multi-sport, and other endurance races each year. Those photos are posted to the MyRaceDay.com web site for viewing just days after a race. Racers may purchase products featuring their photo on mugs, mouse pads, traditional prints, and more.

FlatTop technology built a suite of custom cross-platform desktop applications and the MyRaceDay.com website, allowing the company, with a very small staff, to compete in an industry dominated by much larger companies.

MyRaceDay.com uses FlatTop Technology applications for nearly every aspect of its business, except actually taking the photos. Those include:

• A photo cataloging and delivery application for photographers
• The e-commerce website that serves millions of photos for review and sale, processes credit cards, and integrates with several fulfillment companies.
• Email notification to thousands of race participants
• Quality checking and processing for every order

MyRaceDay.com was purchased in July 2005. The applications built by FlatTop Technology will serve as the foundation for the company's expansion into additional digital photography markets beyond the race community. We wish them continued success.